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QSR Consulting Building standards that hold under pressure
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Who I am
DJ Simpson
DJ Simpson
Founder, LegacyForge QSR Consulting
15+ years ops CFA Director Indie owner

I spent my first four years in operations learning the ropes at Starbucks before I opened Uprising Muffin Company in Washington DC in 2014, the same year my youngest daughter was born. First-time operator on a lease that needed $1.2M in annual revenue out of a space doing $800K. I built training systems because turnover was constant. I built inventory tracking because food cost and theft will eat you alive. I learned what the numbers actually mean because my survival depended on it.

I also spent years as Director of Operations for a $10M Chick-fil-A location. 85-person team, moved labor performance from roughly $70 to over $100 in revenue per labor hour. That difference showed up directly on the P&L.

The difference between struggling and stable isn't talent. It's structure.
What I actually fix
Labor cost
You know your labor %. I'll show you what it means per hour, per shift, per year and help you build a system that controls it instead of reacting to it.
Food cost and waste
If you don't know where your food dollars are going, you're guessing. I make it visible so you can fix it.
Training and consistency
If you're the only one who can run it right, you don't have a business, you have a job. I build the structure that gets your team there without you in the room.
Operational systems
Opening, closing, shift handoffs, accountability. The infrastructure that makes a good shift repeatable and a bad one recoverable.
Sample deliverables
01
Opening & Closing SOP
Clear expectations for every shift. Less variation, fewer missed steps.
02
Food & Beverage Waste Tracker
Visibility into where product is being lost. Decisions instead of guesses.
03
New Hire Training Outline
Structure for how people are trained. Less variability, more consistency.
Packages & pricing
Quick Fix
$800
3-5 days
One problem. One deliverable. Fast.
★ Most popular
Ops Foundation
$1,500
5-7 days
Customized SOPs, waste tracker, and training outline.
Deep Ops Audit
$2,000
7-10 days
Full diagnosis first. Custom deliverables around your actual gaps.
Who this is for

High-volume QSR, fast-casual, café, and bakery-café operators. Teams of 10 to 80-plus. You're doing real volume and feeling real friction: labor, food cost, training, or all three.

I'm not a marketing consultant and I don't grow your customer base. I tighten what's already there so it runs tighter and doesn't rely entirely on you to hold it together every day.

How it works
1
Book a free 30-minute call.
You talk, I listen. No pitch, no pressure.
2
I tell you what I see and what I'd fix first.
Scope and price within 24 hours.
3
Deliverables in your hands in 3-10 days.
Built for your operation, not a generic template.
4
One revision round included.
If it's not right, we fix it.
Start with a 30-minute call.

Walk me through your operation. I'll tell you what I see and what I'd fix first. If we're the right fit, we'll get to work.

Book a Free Call